Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies Book 205) (English Edition)
Price: 161,97 €
(as of Aug 18, 2021 16:54:40 UTC – Details)
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE – University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
ASIN :B08YK4NJSZ
Éditeur :Springer; 1st ed. 2021 édition (9 mars 2021)
Langue :Anglais
Taille du fichier :31803 KB
Synthèse vocale :Activée
Confort de lecture :Activé
X-Ray :Non activée
Word Wise :Activé
Nombre de pages de l’édition imprimée :1159 pages