Celebrity entrepreneurs who may surprise you: Kim Kardashian, Rihanna


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Stars have spearheaded blockbuster movies, written chart-topping songs, captivated us on catwalks and racked up millions of followers on social media.

But even more impressively, many have also become entrepreneurs by launching their very own fashion, beauty and lifestyle companies.

And while it’d be easy to dismiss some of these projects as simple cash grabs, plenty of passionate stars have actually pivoted away from the entertainment projects that made them famous in favor of running their businesses.

While Rihanna rose to superstardom as a singer, for instance, she now spends most of her time at the helm of her billion-dollar beauty and lingerie brands. And you won’t see Oscar winner Gwyneth Paltrow in many movies these days, as she’s too busy building her Goop empire.

Ahead, discover 47 celebrity-owned brands that are well worth your shopping dollars.

Kim Kardashian: Skims, KKW Beauty, KKW Fragrance

Kim Kardashian
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If you’ve been “Keeping Up With the Kardashians,” you know that middle sister Kim has launched multiple fashion and beauty brands in recent years. In addition to her shapewear and loungewear line, Skims — which we tried and loved — she also oversees KKW Fragrance and KKW Beauty, the latter of which she’s currently working on rebranding.

Rihanna: Fenty Beauty, Fenty Skin, Savage X Fenty

Rihanna
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Rihanna is surely the “Only Girl in the World” who could juggle this many ventures. She launched Fenty Beauty in 2017 with an impressive range of formulas and foundation shades, and followed it up with Fenty Skin in 2020.

And then there’s her size-inclusive lingerie line, Savage X Fenty, which expanded in 2022 to include brick-and-mortar stores. Clearly, the Bad Gal’s got serious business skills.

Kelly Clarkson: Kelly Clarkson Home

Kelly Clarkson
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Did you know the original “American Idol” winner’s got a flair for furniture design? Kelly Clarkson Home is available to shop at Wayfair and offers elegant, timeless pieces with a dash of contemporary charm.

Some of our favorite pieces include the Elliston Tufted One-Arm Chaise Lounge ($710), the Octave Solid Wood Desk ($750) and the Gia Person Dining Table ($470).

Reese Witherspoon: Draper James

Reese Witherspoon
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Whether she’s wearing head-to-toe pink as “Legally Blonde” heroine Elle Woods or recommending great reads, Reese Witherspoon’s got major range.

She also owns Draper James, a classic preppy-inspired clothing brand that’s steeped in Southern style. Launched in 2015, the brand is named after her grandmother, Dorothea Draper, and her grandfather, William James Witherspoon.

From dresses in fun prints to shirts and tees for work or lounging, there’s something for everyone in this collection.

Jessica Alba: The Honest Company

Jessica Alba
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Alba launched The Honest Company back in 2011 with a focus on safe and effective baby products ranging from a diaper subscription to wet wipes.

These days, you’ll also find plenty of beauty, skincare and bath and body items — think cream blushes, hyaluronic acid serums and much more — all shoppable at Ulta Beauty.

Dr. Dre: Beats by Dre

Dr. Dre
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As the brand name suggests, Beats by Dre was founded by “The One and Only.” The artist launched his line of audio products in 2008, with a mission to help music lovers “hear what the artists hear.”

Now, his high-quality headphones are a much-purchased gift that just keeps on giving.

Drew Barrymore: Flower Beauty, Flower Home

Drew Barrymore
Wesley Hitt

Fans of the Hollywood sweetheart’s eclectic style are sure to fall for her Flower Beauty and Flower Home brands, the latter available to shop at Walmart.

From her bestselling Petal Pout Lip Mask ($10) to her Ombre Glass Drinkware ($25), everything Barrymore puts her stamp on is adorable — and affordable.

Kate Hudson: Fabletics

Kate Hudson
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The “How to Lose a Guy in 10 Days” actress’ personalized fitness apparel brand is designed for everybody — and every body.

Fabletics offers activewear for both men and women, with a slew of leggings, bras, shorts and cold-weather essentials to get you moving and grooving in style. The brand launched in 2013, amid the athleisure boom led by Lululemon and others.

Kylie Jenner: Kylie Cosmetics, Kylie Skin

Kylie Jenner
Kylie Cosmetics

The younger Jenner sister has transformed what once was a small line of lip kits into a full-blown beauty empire with Kylie Cosmetics and Kylie Skin, both of which are available to shop at Ulta Beauty.

Gwyneth Paltrow: Goop

Gwenyth Paltrow
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Jenner isn’t the only celeb slipping into the skincare sector. Paltrow launched Goop as a weekly newsletter in 2008, and has grown the business into an empire that sells everything from sex toys to “vagina-scented” candles to moisturizers in minimalist white tubs.

From Goop’s body butter to its Cloudberry Exfoliating Jelly Cleanser ($28), the skincare really stands out — and it’s available at Sephora, too.

Beyoncé: 22 Days Nutrition, Adidas x Ivy Park

Beyonce
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It’s been said that we all have as many hours in the day as Beyoncé — but considering her countless projects, we’re still in awe at how she gets it all done. In 2015, the music and movie star started working with 22 Days Nutrition, a plant-based supplement company that’s vegan, organic and non-GMO.

And we’d be remiss not to mention her Adidas x Ivy Park collection, filled with bold, colorful styles that keep fans lining up for drop after drop.

Khloe Kardashian: Good American

Khloe Kardashian

If we’re being real, finding flattering jeans can be a serious struggle. Luckily, Khloé Kardashian launched Good American in 2016 with denim in sizes 00 to 24.

The brand raked in a whopping $1 million in sales on its first day online, and has since expanded to offer swimwear, activewear, shoes and everyday basics like bodysuits and tees.

Sarah Jessica Parker: SJP by Sarah Jessica Parker

Sarah Jessica Parker
Jose Perez/Bauer-Griffin

No surprise here: The “Sex and the City” actress’ collection of fashion-forward footwear is seriously chic. Available at Bloomingdale’s, SJP by Sarah Jessica Parker offers heels, sandals and more in a full rainbow’s worth of colors.

Not sure where to start? One of the brand’s most popular styles is the Fawn Satin High-Heel Pump ($350).

Jennifer Lopez: JLo Beauty, JLo Jennifer Lopez

Jennifer Lopez
Hand-Out

It’s pretty clear that this triple threat’s discovered the fountain of youth — but for the rest of us, there’s JLo Beauty, her olive oil-infused skincare line available at Sephora. We reviewed the products in 2021, and while they didn’t transform us into “Jenny From the Block” overnight, we were pleasantly surprised by their hydrating and glow-giving properties.

Those looking to get a piece of the superstar’s style, meanwhile, can shop her JLo Jennifer Lopez shoe collection, available at DSW.

Alicia Keys: Keys Soulcare

Keys Soulcare
Keys Soulcare

“No One” should pass up the chance to try this Grammy winner’s line of skincare and self-care products — or as she calls it, “soulcare.”

Head to Ulta Beauty to shop Keys’ Golden Cleanser ($22), Skin Transformation Cream ($32), Rich Nourishing Body Cream ($36) and more accessibly priced favorites.

Selena Gomez: Rare Beauty

Selena Gomez
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We reviewed Gomez’s beauty brand when it launched in 2020 and, well, we love it like a love song. Try the Soft Pinch Liquid Blush ($20) or Liquid Touch Weightless Foundation ($29) the next time you swing by Sephora.

Gabrielle Union: Flawless by Gabrielle Union, Gabrielle Union for New York & Company

Gabrielle Union
Monica Schipper

Founded in 2017 and relaunched in 2020, the “Bring It On” actress’ Flawless brand offers formulas tailor-made for textured hair and topping out at just $10. Highlights include the Hydrating Detangling Shampoo ($10), which cleanses without stripping, and the Smoothing Blow-Dry Cream ($10), which helps control frizz.

Union’s got projects in the style space too, having designed her own collection for New York & Company since 2017.

Millie Bobby Brown: Florence by Mills

Millie Bobbi Brown
David M. Benett

A teenager with her own beauty brand? “Stranger Things” have happened, you might say. Netflix superstar Brown launched Florence by Mills, which is available at Ulta Beauty, with a selection of skincare and makeup must-haves in pretty pastel packaging; try the Feed Your Soul Berry In Love Pore Mask ($18) and Built to Lash Mascara ($14).

Kristen Bell: Happy Dance

Kristen Bell
Happy Dance

Happy Dance, Bell’s line of premium CBD skincare and bath products, is guaranteed to transport you to “The Good Place.”

Launched in 2020 — a stressful year if ever there was one — the brand offers a buffet of de-stressing and soothing items, from the Look Alive CBD Eye Cream ($26) to the CBD Bath Bomb ($15).

Victoria Beckham: Victoria Beckham, Victoria Beckham Beauty

Victoria Beckham
Craig Barritt

From Spice Girl to style icon! Posh put her eye for design to good use with the launch of her namesake luxury clothing line in 2008, with Victoria Beckham Beauty following in 2019.

Available at Neiman Marcus, apparel offerings range from silk flared miniskirts to geometric-print tops. As for her clean beauty line, it’s available at Violet Grey and features a dreamy Matte Bronzing Brick ($58) and skincare in collaboration with Augustinus Bader, for starters.

Halsey: About-Face

Halsey
Charlotte Rutherford

Launched in 2020, Halsey’s About-Face beauty brand is as bold and colorful as the musician themself.

Makeup mavens will have tons of fun playing around with products like the bestselling Matte Fluid Eye Paint ($24) and Matte Fix Lip Pencil ($17); we sure did when we reviewed the collection.

Addison Rae: Item Beauty

Addison Rae
ITEM Beauty

Influencers are the new celebrities, so it’s no surprise TikTok star Rae would want to dive into the beauty biz. Her brand, Item Beauty, launched in August 2020.

We reviewed the line as soon as we could get our hands on it, and found the Lip Quip Clean Moisturizing Lip Gloss ($14) and Lid Gaze Clean Long-Lasting Jelly Eyeshadow ($14) in particular to be winners.

Michelle Pfeiffer: Henry Rose

Michelle Pfeiffer
Henry Rose

It may surprise you to learn that one of the most prolific actresses in Hollywood also runs a fragrance house — but her unisex scents are the real deal. Henry Rose’s citrusy Windows Down Eau de Parfum ($120) and rich Queens & Monsters Eau de Parfum ($120) have earned plenty of praise from perfume fans.

Kesha: Kesha Rose Beauty

Kesha
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“Don’t stop, make it pop” with the “Tik Tok” singer’s fittingly colorful, glittery beauty brand. We especially love the the Eyeshadow Palette ($36) and Rose Lipstick & Gloss Duo ($26).

Miranda Kerr: KORA Organics

Miranda Kerr
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The former Victoria’s Secret Angel’s skincare line in downright heavenly, with highlights including the popular Turmeric Glow Moisturizer ($58) and Noni Bright Vitamin C Serum ($68).

KORA Organics also offers an array of body oils, face masks and hydration mists.

Tracee Ellis Ross: Pattern Beauty

Tracee Ellis Ross
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From the nourishing ingredients to the funky black-and-yellow packaging, there’s a lot of love about the “Black-ish” actress’ haircare line for curly locks. We tried and loved it when it launched in 2019.

Available at Sephora, Pattern Beauty offers a curl-enhancing Styling Cream ($25), a Hydration Shampoo ($20) and even a Shower Brush ($17) for detangling.

Jonathan Van Ness: JVN

JVN
David M. Benett

Bestsellers from the “Queer Eye” grooming expert’s hair care collection, appropriately dubbed JVN and stocked at Sephora, include the Complete Hydrating Air Dry Hair Cream ($24) — for when you’re over your blow dryer — and Complete Nourishing Hair Oil Shine Drops ($22).

Gwen Stefani: GXVE

Gwen Stefani
GXVE

We reviewed the Hollaback Girl’s makeup line when it launched in 2022, and Stefani’s products didn’t disappoint. Snag the star’s signature red lip with the I’m Still Here Longwear Clean Matte Liquid Lipstick ($24) and get her perfectly defined arches using the Hella On Point Clean Ultra-Fine Brow Pencil ($24).

Mary-Kate and Ashley Olsen: The Row

Mary Kate and Ashley Olsen
Gisela Schober

Stocked at Nordstrom, Neiman Marcus and Net-A-Porter, the superstar twins’ luxury line is as chic as it gets — think minimalist silk dresses, wide-handled totes and the softest cashmere money can buy. If you’re feeling like a splurge, it’s worth a try.

Jessica Simpson: Jessica Simpson Collection

Jessica Simpson
Kevin Mazur

One of the most successful celebrities-turned-designers in the game, Simpson recently bought back her billion-dollar fashion empire, which started as a shoe line in 2005.

While her footwear’s still stocked at DSW — we’re feeling the Gaiven Platform Bootie ($75) and Jessin Sandal ($55), in case you were wondering — the pop star’s also put her stamp on clothing, accessories, home décor and more.

Bethenny Frankel: Skinnygirl

Bethenny Frankel
Rob Kim

What started as a couple of cookbooks — “Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting” and “The SkinnyGirl Dish: Easy Recipes for Your Naturally Thin Life,” both published in 2009 — soon turned into an empire for the “Real Housewives of New York City” star.

In addition to low-cal items ranging from cocktails to salad dressings, Frankel’s put her Skinnygirl stamp on shapewear, denim and other apparel.

George Clooney: Casamigos

George Clooney
Kevin Mazur

The actor and filmmaker launched his Casamigos tequila company in 2013 with the help of pals Rande Gerber (aka Cindy Crawford’s husband) and Mike Meldman. Try it on the rocks, and prepare to be instantly transported to Mexico.

Kendall Jenner: 818 Tequila, Moon Oral Care

Kendall Jenner
818 Tequila

Clooney’s not the only big name in the tequila biz! The elder Jenner sister launched 818 Tequila in 2021, and as Page Six exclusively reported at the time, the stuff sold out almost immediately. She’s also a partner and investor in Moon Oral Care, and even created her own whitening pen ($20) for the company.

Drake: Virginia Black Whiskey

Drake
Virginia Black Whiskey

Much like Clooney and Jenner, Drake has his own alcoholic bev — and it’s just “Too Good.” Priced at under $50, the rapper’s Virginia Black Whiskey is a smooth and buttery blend featuring notes of maple syrup, popcorn and mild oak spice.

Ryan Reynolds: Aviation Gin and Mint Mobile

Ryan Reynolds
Aviation Gin

When he’s not cracking us up with his onscreen roles, this handsome Canadian’s running his beverage business, Aviation Gin, and his unlimited talk and text venture, Mint Mobile.

With its balanced, floral and smooth makeup, Aviation tastes great both solo and mixed into a cocktail. Mint Mobile, meanwhile, has plans ranging starting at $15 a month, while $30 a month gets you unlimited data.

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