Menstrual Hygiene Day 2021: Celebrities And Netizens Join Red Dot Challenge To Raise Awareness About Menstrual Hygiene

Menstrual Hygiene Day 2021: Celebrities And Netizens Join Red Dot Challenge To Raise Awareness About Menstrual HygieneMenstrual Hygiene Day aims to promote good menstrual health and hygiene (MHH) for all women and girls

  • Menstrual Hygiene Day is marked on May 28 every year
  • Red Dot Challenge, an annual campaign, raises awareness about menstruation
  • The campaign involves sharing a black and white photo with red dot on palm

New Delhi: Every month, 1.8 billion people across the world menstruate. Millions of these girls, women, transgender men and non-binary persons are unable to manage their menstrual cycle in a dignified, healthy way, states UNICEF. “Even in the best of times, gender inequality, discriminatory social norms, cultural taboos, poverty and lack of basic services often cause menstrual health and hygiene (MHH) needs to go unmet. In emergencies, these deprivations can be exacerbated. The result is far-reaching negative impacts on the lives of those who menstruate, including restricting mobility, freedom and choices; reducing participation in school, work and community life; compromising safety; and causing stress and anxiety”, states UNICEF’s brief on mitigating the impacts of COVID-19 and menstrual health and hygiene.

Also Read: Opinion: Safeguarding Menstrual Health During A Pandemic

As per UNICEF, reduced accessibility of MHH supplies due to a reduction in available income and mobility restrictions leading to an increase in vulnerability of menstruators to those control resources, which may lead to negative coping strategies, ranging from the use of alternative, home-made MHH supplies which may cause reproductive infections to sexual exploitation in an effort to access menstrual products. In an attempt to raise awareness about the importance of menstrual hygiene, every year Post For Change, a non-profit organisation that uses social media to tackle important social and global matters related to the UN Sustainable Development Goal on Gender Equality partners with UNICEF India around Menstrual Hygiene Day celebrated on May 28. Together, the two organisations initiate ‘Red Dot Challenge’, a social media campaign to spread the message of menstrual hygiene.

Also Read: Menstrual Hygiene Day 2021: Five Things To Know

In a run-up to Menstrual Hygiene Day, #RedDotChallenge 2021 was initiated on May 25 with the first post by Dipa Khosla, Founder, Post For Change. With a mask on her face and a red dot on her palm, Ms Khosla posted her black and white picture and shared the details of the campaign in the caption. She wrote, “Each year we work with India’s greatest influencers who help to show the power of influence and spread the message even further. While this year is no different, our team acknowledges that the pandemic had made this year much harder on all of our communities. Therefore our #reddotchallenge aims to respect this by doing twofold: raising awareness about the importance of menstrual hygiene, as well continuing to take care of ourselves and others by curbing the spread of COVID-19.”

Ms Khosla urged netizens to join the challenge and take a stand so that girls around the world no longer feel ashamed about their menstrual cycle. To participate, one needs to take a black and white photo of them in a mask and place a red dot on their palm.

“We can make a change together”, said Ms Khosla.

Also Read: Menstrual Hygiene Day: Project Baala Provides Over 2.7 Lakh Sanitary Pads For Free To 90,000 Poor Women During The COVID-19 Pandemic

Celebrities And Netizens Join The #RedDotChallenge

TV actor Jennifer Winget is the first celebrity to join the #RedDotChallenge this year. Pledging her support to the campaign, Ms Winget shared her picture on Instagram and wrote, “Times are tough, Use your voice, Period!”

Entrepreneur Ankita Bansal too joined the bandwagon and shared an anecdote from an all-women’s panel where the issue of menstruation, a natural cycle, was raised by a woman. Ms Bansal wrote, “A woman said, “We are not scared of the blood that is shed by warriors but we worry about the blood that comes out of a woman’s body as a natural phenomenon.” This stayed with me. It has made me further wonder and question so many societal constructs we’ve been made to believe as our reality, things I usually anyway also go around challenging.”

Ms Bansal further said that it’s time to be difficult and be more vocal about issues that are termed ‘unfit’ as public conversations. Ms Bansal urged to not be ashamed of menstruation and wrote, “I will be safe and I will not be shamed.”

Also Read: Book Excerpt: ‘What’s Up With Me?’ By Actor Tisca Chopra

Indian Fashion Blogger Masoom Minawala Mehta also lent her support to the campaign and asked people to embrace the menstrual cycle as ‘it is what makes us, us.’ Sharing her picture on social media, Ms Mehta wrote, “If there is one thing that COVID has taught us, it is that we all have that golden touch of humanity alive, let’s keep it thriving and shining. Let’s not shame, bring down or ridicule – our period. Period!”

Joining the campaign, Air India Captain Zoya Agarwal urged people to come together and raise their voices “so that women around the world no longer feel ashamed about their menstrual cycles.”

Actor Megha Gupta made a similar appeal and asked people to use their voices in these tough times.

Digital creator Maia Sethna Malhotra too decided to take a stand “so that women around the world no longer feel ashamed about their menstrual cycles.”

Also Read: Survey Finds Women In India Had Irregular Gap In Menstrual Cycle During COVID-19

An Instagram user questioned the practice of wrapping a pack of sanitary napkins in a black plastic bag or newspapers. The user wrote, “I am proud of what a woman’s body is capable of. We need to get rid of the stigma around periods.”

Another user called out the problem of poor menstrual hygiene and said, “The intention is to get rid of this uncomfortable state and to take care of yourself with proper hygiene during menstruation.”

Here Are Some More Posts By Netizens Supporting The Campaign

Also Read: Let’s Talk Menstruation Say Girls In This Bihar Village

NDTV – Dettol Banega Swasth India campaign is an extension of the five-year-old Banega Swachh India initiative helmed by Campaign Ambassador Amitabh Bachchan. It aims to spread awareness about critical health issues facing the country. In wake of the current COVID-19 pandemic, the need for WASH (WaterSanitation and Hygiene) is reaffirmed as handwashing is one of the ways to prevent Coronavirus infection and other diseases. The campaign highlights the importance of nutrition and healthcare for women and children to prevent maternal and child mortality, fight malnutrition, stunting, wasting, anaemia and disease prevention through vaccines. Importance of programmes like Public Distribution System (PDS), Mid-day Meal Scheme, POSHAN Abhiyan and the role of Aganwadis and ASHA workers are also covered. Only a Swachh or clean India where toilets are used and open defecation free (ODF) status achieved as part of the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like diahorrea and become a Swasth or healthy India. The campaign will continue to cover issues like air pollutionwaste managementplastic banmanual scavenging and sanitation workers and menstrual hygiene






Coronavirus has spread to 193 countries. The total confirmed cases worldwide are 16,89,58,001 and 35,10,945 have died; 5,93,79,017 are active cases and 10,60,68,039 have recovered as on May 28, 2021 at 4:15 am.


2,75,55,457 1,86,364Cases


2,48,93,410 2,59,459Recovered

3,18,895 3,660Deaths

In India, there are 2,75,55,457 confirmed cases including 3,18,895 deaths. The number of active cases is 23,43,152 and 2,48,93,410 have recovered as on May 28, 2021 at 2:30 am.

State Details

State Cases Active Recovered Deaths

56,72,180 21,273

3,03,752 13,981

52,76,203 34,370

92,225 884


25,23,998 24,214

4,02,224 7,721

20,94,369 31,459

27,405 476


24,48,554 24,166

2,42,356 6,554

21,98,135 30,539

8,063 181

Tamil Nadu

19,78,621 33,361

3,13,048 2,824

16,43,284 30,063

22,289 474

Uttar Pradesh

16,83,865 3,181

58,270 4,001

16,05,696 6,995

19,899 187

Andhra Pradesh

16,43,557 16,167

1,86,782 5,322

14,46,244 21,385

10,531 104


14,22,549 1,072

16,378 2,770

13,82,359 3,725

23,812 117

West Bengal

13,31,249 13,046

1,17,154 6,223

11,99,120 19,121

14,975 148


9,62,368 2,824

49,420 4,060

9,00,100 6,815

12,848 69


9,31,200 3,454

71,099 7,027

8,51,998 10,396

8,103 85


8,00,866 2,869

49,082 6,466

7,42,050 9,302

9,734 33

Madhya Pradesh

7,73,855 1,977

38,327 4,938

7,27,700 6,845

7,828 70


7,50,062 2,322

28,189 3,455

7,13,934 5,679

7,939 98


7,32,739 6,736

1,06,493 6,702


2,618 34


7,00,897 2,568

28,448 2,545

6,67,506 5,015

4,943 98


5,67,517 3,614

38,267 365

5,26,043 3,961

3,207 18


5,56,089 3,854

48,231 2,318

4,93,854 5,995

14,004 177


3,92,574 5,704

55,068 837

3,34,418 4,784

3,088 83


3,34,730 695

13,097 1,099

3,16,707 1,778

4,926 16


3,23,483 2,146

39,237 4,283

2,78,045 6,341

6,201 88

Jammu And Kashmir

2,81,628 2,769

42,272 1,620

2,35,617 4,352

3,739 37

Himachal Pradesh

1,85,819 1,472

20,184 1,997

1,62,643 3,409

2,992 60


1,52,401 1,504

15,699 92

1,34,164 1,557

2,538 39


1,00,677 1,137

14,473 369

84,749 1,486

1,455 20


59,416 200

3,129 444

55,558 637

729 7


49,290 783

7,215 256

41,590 1,033

485 6


47,111 813

7,462 219

38,901 576

748 18


33,104 809

8,255 200

24,325 597

524 12

Arunachal Pradesh

25,820 444

3,692 188

22,019 254

109 2


21,023 228

4,941 18

15,744 199

338 11


18,186 141

1,656 8

16,345 145

185 4


14,214 408

3,604 182

10,370 225

240 1


11,382 239

2,861 44

8,487 195


Dadra And Nagar Haveli

10,152 23

370 5

9,778 28



7,364 135

2,200 47

5,136 180

28 2

Andaman And Nicobar Islands

6,917 16

217 3

6,591 18

109 1

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