Harry Potter: The Story of a Global Business Phenomenon


Price: 46,31 €
(as of Sep 18, 2021 15:16:54 UTC – Details)

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

Éditeur‏ :‎Palgrave Macmillan; 1st ed. 2008 édition (3 juin 2008)
Langue‏ :‎Anglais
Broché‏ :‎194 pages
ISBN-10‏ :‎1349301086
ISBN-13‏ :‎978-1349301089
Poids de l’article‏ :‎333 g
Dimensions‏ :‎15.19 x 1.24 x 22.91 cm

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