Consumerism and the Movement of Housewives into Wage Work: The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America


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(as of Apr 22, 2024 04:05:08 UTC – Details)

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

Éditeur ‏ : ‎ Routledge (6 août 2018)
Langue ‏ : ‎ Anglais
Relié ‏ : ‎ 196 pages
ISBN-10 ‏ : ‎ 1138611549
ISBN-13 ‏ : ‎ 978-1138611542
Poids de l’article ‏ : ‎ 453 g
Dimensions ‏ : ‎ 20 x 14 x 4 cm

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